From the course: Getting PR Placements
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Identify the problem to be solved
From the course: Getting PR Placements
Identify the problem to be solved
- I'm ready to get coverage, but I don't know the first thing about where to go and who to contact and what to do. I know that's what you're thinking right now. Okay, you've given me tips on building relationships and being the go-to expert. Now I'm thinking about the long run, specifically, how do I find and land these placements? How do I utilize it? I just don't know. I don't know anything. Basically what we do at our firm is we build a timeline. We craft out what exactly we want to reach. Who do we want to reach? Where do we want to go? What goals do we want to reach? And where do we want to be featured? It's a process. First, I want you to think about a few preliminary things. Who's your audience? Who are you putting this information out to? What kind of key messaging and ideas do you want to convey to the media? Are they newsworthy and trending? What deadlines do you want to meet for yourself? If you have a…
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