From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)

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Human element

Human element

From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)

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Human element

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- [Narrator] Blink number four. A human element is central to the blue ocean process. Before explaining the tools that make a blue ocean shift possible, it's important to examine a fundamental concept of the process as a whole, humanness. Humanness is essential, as it acknowledges the fears, insecurities, and desire for dignity and purpose that people inevitably bring with them. Humanness will provide your employees with a sense of trust in the blue ocean strategy, as a tool for taking them, and your organization, to new and exciting places. To make humanness a reality in your blue ocean strategy, three elements are key, and the first is atomization. After all, from the starting line, a blue ocean shift can seem like a daunting task. It requires entirely re-thinking your industry. Your team might wonder, can we even do this? The answer, of course, is that you can. But you also need to be able to break down the overwhelming task…

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