From the course: Stories Every Leader Should Tell

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How we're going to get there (a strategy story)

How we're going to get there (a strategy story)

From the course: Stories Every Leader Should Tell

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How we're going to get there (a strategy story)

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- Strategy is how you get from where you are now to where you want to be. In other words, a strategy is a journey. And what better way to describe a journey than a story? Here's a creative example I came across. The cough cold industry is a seasonal business. You know, the overwhelming majority of cold medicines and cough syrups and and facial tissues are sold either in the winter cold season or the spring allergy season. And like a lot of businesses, there's usually one dominant brand and then a distant second, and third place brand. Well, one year all the employees, at one of those second place brands got to work one morning, to find something unexpected on their desks. A copy of what looked like an article from the Wall Street Journal, except it wasn't really a journal article. It was just a memo designed to look like one. And strangely, the date at the top was six years in the future. And the title was how David…

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