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How we're different from our competitors (a marketing story)

How we're different from our competitors (a marketing story): Stories Every Leader Should Tell
How we're different from our competitors (a marketing story): Stories Every Leader Should Tell

Competitors in many industries are so similar that it's difficult for even professional buyers to tell them apart. That's where marketing comes in. The primary goal of marketing is to differentiate you from your competitors in the mind of your potential customers, and one of the best ways to do that is with a story that illustrates how different of an experience a customer will have working with you versus with one of your competitors. In this video, see a compelling example and learn how to craft a similar marketing story of your own.

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Skill Level Intermediate
45m 43s
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Skills covered in this course
Business Communication Leadership

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