From the course: Selling with Empathy during Uncertain Times

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How to rebound from a sales failure

How to rebound from a sales failure

From the course: Selling with Empathy during Uncertain Times

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How to rebound from a sales failure

- If you're in sales, you already recognize, customers are going to say no, and they're not always gentle about it! So if the customer says no, and it's a hard no, a fast no, a go-away-and-don't-bother-us-again no, you want to be gracious about it and maintain some dignity. You also want to be able to rebound. You want to be a resilient salesperson. And there's two things that'll help you do that. One, empty carbs. The second thing is a customer success story. So you probably already know what I mean by empty carbs. Let me tell you about a customer success story and why this is important to you. A customer success story is the true experience that a customer had and how you made a difference to them. So you've probably got these in your company, a story about how your offering improved the life of a customer. Now, a lot of times people think about these as a proof point, a testimonial, something you can use to get in the…

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