From the course: Strategic Partnerships: Ecosystems and Platforms
Unlock the full course today
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
How networks create an advantage
From the course: Strategic Partnerships: Ecosystems and Platforms
How networks create an advantage
- What is a network advantage? Essentially, it means the more the merrier. So for example, take a telephone. If I have a telephone and nobody else has a telephone, it's of zero value to anybody. When there's one other telephone in the world, maybe we can talk. But what if there are two, three, 10, 100, a million telephones? Suddenly this phone becomes much more valuable to me. That's a great example of a network advantage. Sometimes, network advantages don't come from communication type of things like a telephone. For example, an electric car. The electric cars depend on charging, right? So the more charging stations there are, the more valuable my electric car becomes, the more easy to use. And the same way, the more charging stations, the more electric cars will be purchased, and then there'll be more charging stations made. That's what called a feedback loop. One part of the process affects the other part, and they feed back on each other. Same thing like with eBay. The more buyers…
Contents
-
-
-
-
(Locked)
How multiple partners create an advantage1m 27s
-
(Locked)
How networks create an advantage1m 4s
-
(Locked)
Selecting the partners for an ecosystem1m 27s
-
(Locked)
Managing cooperation and competition1m 26s
-
(Locked)
Organizing an ecosystem1m 34s
-
(Locked)
Managing multi-sided platforms2m 1s
-
(Locked)
Growing and shaping an ecosystem1m 42s
-
(Locked)
Launching and scaling a platform1m 35s
-
(Locked)
Sharing gains in an ecosystem2m 4s
-
(Locked)
How ecosystems and platforms compete1m 5s
-
(Locked)
-