From the course: Consulting Foundations: The Concept of Value

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How to move beyond hourly

How to move beyond hourly

From the course: Consulting Foundations: The Concept of Value

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How to move beyond hourly

- There was a kid in high school who was really short. So being the creative, sensitive teens we were, we called him Little Johnny. Funny thing, senior year, he grew to be 6'2". But 30 years out of high school, guess what we still call him? It's hard to change how people think of you. It's easier to start fresh with new people. I'm pretty sure no one called Little Johnny "Little Johnny" when he was in college. The same is true when you're changing how you present yourself as a consultant. If you have clients who think of you as an hourly resource, arms and legs available on demand at a fixed price, it can be challenging to re-orient them toward the value you provide. You might be better off just continuing to charge long-term clients hourly and practicing this more sophisticated approach with new clients. Once you've transitioned most of your business to a value orientation, then you can decide if you wanna fire your hourly clients or continue grandfathering them in. The first thing…

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