How to know if you’ve identified your blind spots

- [Guest] So one of my favorite quote is actually, has to do with curiosity and it's by Mark Twain. It ain't what you don't know that gets you into trouble, it's what you know for sure that just ain't so. For so many of us we walk around very comfortable thinking that we know all of these things to be true about our business and our customers when we're just walking around, you know, I think about blind spots like having food in your teeth. You like walk around very confidently with food in your teeth until you get to a mirror and if you haven't been surprised and in a little bit of pain from feedback that you've gotten from customers or employees or your boss within the last 12 months, then I can guarantee that you have blind spots in whatever it is that you professionally do. So that's kind of my gut check. Like if somebody hasn't told me something painful and surprising then there are blind spots that are…