From the course: Winning Back a Lost Customer
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How to implement a reactivation system
From the course: Winning Back a Lost Customer
How to implement a reactivation system
- Okay, you know you've lost a customer. What do you do? One of the first things I do when working with a client to quickly generate profits and pay for my services is to help them create a reactivation campaign. A reactivation campaign is a process for winning back a lost customer. It's what happens when our retention efforts don't work and reactivation might be the single fastest way to generate short-term profits in any business. Your existing customers are, of course, your best and most valuable customers. Your next best customers are often those who were existing but who are now lost customers. You can easily and effectively implement a reactivation campaign in just three steps. Number one. Rekindle relationships and craft your messaging. Before you rekindle relationships with your lost customers, you need to consider some logistics, like the number of customers you want to reach. For example, if you have a small base of customers, it might be an option to call them, but if…
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