From the course: Data-Driven Decision-Making for Business Professionals
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How to identify and use alternative data sources
From the course: Data-Driven Decision-Making for Business Professionals
How to identify and use alternative data sources
- So those yummy crab cakes, they not only sounded good, but you did your research and know they're on sale. And it's Friday, so with your paycheck in hand, time for a nice dinner. Only then the chef lets you know they're out of crab cakes. What do you do? Well, data may not be as tasty as crab cakes when you can't get what you want. Know that there's two great ways to think about what data you can get. We call these data options: alternative sources and substitutes. Let's take alternative sources. This can be easy. This is simply getting the data that we need from another source. So those purchase locations where people purchase our products? Marketing says they know what's purchased in store, but only know what percentage is purchased online. They don't know where from. That's okay. Did you ask the IT team if they track anything? They might tell you they track website and mobile traffic. They don't have it…
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