From the course: Strategic Partnerships: Ecosystems and Platforms
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How to get started
From the course: Strategic Partnerships: Ecosystems and Platforms
How to get started
- Ecosystems are important, you know that now, but what can you do about it right now? So I have a technique that I'd like you to try out. Get your team in one room and put up a lot of whiteboards, and a lot of markers, different colors, and ask them to sketch out their ecosystem. So you already have an ecosystem whether you know it or not and whether it's managed well or not. Sketch out the ecosystem by saying here's my company, and these are my partners for supplies, my partners for marketing, my partners for complementary assets, et cetera, and all of those partners together are my ecosystem. And as you draw that, step back and think about whether these are the right partners, whether the relationships are good, which ones are more important, and which ones need nurturing. So as you think about that you are already acting on your ecosystem strategy. And when you do that, you're going to find out how you can create competitive advantage from this group because remember, group versus…
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