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How to distinguish paid vs. earned awareness

How to distinguish paid vs. earned awareness: Consulting Foundations: Building Your Brand
How to distinguish paid vs. earned awareness: Consulting Foundations: Building Your Brand

Once you know what you want to say, you'll want to shout it from the rooftops—but it's more credible if someone else does the shouting. Learn about the two options for promoting your brand—paid awareness and earned awareness—and what you can do to dabble in both.

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Skill Level Intermediate
39m 44s
Duration
7,443
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Skills covered in this course
Business Business Skills Branding

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