There is a difference between a company's mission and its vision. Jeff Weiner explains his thoughts on developing the mission of LinkedIn and the measurable, realizable, and inspirational components it has and how reaching for a mission is comparable to reaching for the stars. On the other hand, Jeff talks about creating the group's vision and how it provides some shared sense of purpose for the organization.
- So, I guess I would start with delineating clearly between mission and vision, which a lot of companies have a tendency to use synonymously, and I think it's a lost opportunity. So, for me, a mission is an overarching objective that everyone in a company can participate in. It should be measurable and realizable, and hopefully it's inspirational. So, our mission at LinkedIn is to connect the world's professionals to make them more productive and successful. And when we talk about professionals in that context, we're talking about an addressable opportunity of about 780 million knowledge workers and students, pre-professionals.
The vision is a dream. It's true north, and if it's done properly, is really designed to inspire people, so they have something to reach for. And historically, at least for me, a vision wasn't necessarily something you operationalize or something you plan around, but it does provide some shared sense of purpose for an organization. And one of the things that's been so fun and exciting about LinkedIn, and we'll probably get to it a little bit later, is that we're now in a position where we're trying to operationalize our vision.
We're trying to operationalize and manifest our dream, which I've never been a part of before, and it's pretty cool. So, our vision is to create economic opportunity for every member of the global workforce. There's over three billion people in the global workforce.
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- Defining the vision
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