Emotional intelligence (EI or EQ) is the ability to recognize, understand, and manage our own emotions — and recognize, understand, and influence the emotions of others. So where does it fit in sales? Well, a study of Fortune 500 companies found that salespeople with high emotional intelligence outperformed those with medium to low emotional intelligence by more than fifty-percent. In this video, get tips for how you can sell with greater emotional intelligence.
- Buying is always emotional.…Our customers can think they make logical decisions,…but at the end of the day,…it's how they feel that drives the decisions they make.…So as a sales professional, the better equipped you are…to understand their emotions,…the better position you'll be to appeal to them…and influence them.…That, in essence, is emotional intelligence.…And having it is one of the most sought after soft skills.…The term emotional intelligence, EQ or EI,…was coined by researchers Peter Salovey and John Mayer,…and popularized by Dan Goleman in his 1995 book,…Emotional Intelligence: Why It Can matter More Than IQ.…
Essentially, EI is the ability to recognize,…understand, and manage our own emotions,…and recognize, understand,…and influence the emotions of others.…The higher your emotional intelligence,…the higher your chances are…of connecting with your customers.…The better you connect, the stronger the relationships,…and the higher likelihood you get the sale.…In fact, a study of Fortune 500 companies…
- What are soft skills?
- Why soft skills matter in sales
- Connecting with your customer
- Developing your emotional intelligence for sales
- Collaborating effectively with your team
- Being confident in your sales decisions
- Building your empathy muscle in sales
- Integrating soft sales skills with hard sales skills
- Leveraging storytelling in sales