From the course: Winning Back a Lost Customer
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How to deliver a reactivation campaign
From the course: Winning Back a Lost Customer
How to deliver a reactivation campaign
- How often should you contact a lost customer? What channels work best for reactivation? And what exactly do you say to a lost customer to win them back? If you're asking these questions, don't worry. I get asked these questions all the time. One of the challenges that often comes up is how to actually implement the campaign and generate results. So let's talk about this. Typically, you're going to need multiple contacts or touchpoints with customers across a number of different channels. Sure, some clients will come back after a single letter or an email or a phone call but many won't. Again, I would suggest at least eight to 10 contacts over a period of three months. Why you might ask? Take for example a customer who has just returned from a long day at work. The last thing of course on this customer's mind is your business. Let's suppose that within their stack of mail is one of the pieces of your reactivation sequence. Inside that letter you have a call to action and the next…
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