A bad strategy is not better than no strategy at all, because it's just as likely to lead you down a road you don't want to be on. In this video, learn how to create informed strategies based on methods of thinking you can incorporate into your daily life, such as design thinking, taking note of competitors, and bringing in the perspective of unlikely voices.
- Strategy's important, but here's the thing. … It has to be an informed strategy. … You can't input faulty assumptions … and expect something amazing to just come out of it … because you're being strategic. … Here are three ways you can become smarter and more nuanced … in your strategic thinking. … First, recognize that good strategy … doesn't have to be innovative. … Sure, sometimes it is, and it can be transformative. … Everyone would like to invent the next iPhone. … But good strategy, … as the professor and author Richard Rumelt has said, … is about making choices. … And those choices don't necessarily have to be … something unique that the world has never seen. … Look at history. … Review past examples and see what's worked before, … and that might provide a useful guide for you. … Look at what your competitors are doing. … There's probably a pretty good reason for it. … Now, depending on what that reason is, … you may want to copy them, or you may want to circle around … and do something completely different. …
- Embracing the strategic mindset
- Making time
- Learning from the past
- Getting details right
- Strategic thinking with a team
- Measuring success