From the course: Product Management: Launching Your Product

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How to connect with your market through social media

How to connect with your market through social media

From the course: Product Management: Launching Your Product

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How to connect with your market through social media

- Your customers are busy and the marketplace is noisy, filled with many shiny objects to distract them. They just don't have the time to find your product or care to seek you out to solve a need. What's a product leader to do to ensure a successful launch that gets your product into the hands of customers? Let's take a lesson from the heavyweight in sports brands, Nike. If you spent time on Instagram, you've likely come across a Nike post in your feed. They have over 83 million followers around the world and are one of the top-followed brands on Instagram. This large social media influence not only raises brand awareness, but it also leads to increased product sales. Their key to success? Add value to the conversations to amass an online community of athletes, influencers, customers, and everything in between. Nike believes in investing in the people or community on social media because that's where the customers are and that's where they share their real-life stories. It's Nike's…

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