From the course: Writing Case Studies
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How case studies are used
- Seen broadly, every piece of fiction is a case study. Superman, for example, is a case study of how an extraordinary person navigates in an ordinary world. That tale has been effective in comic books, on TV, and in theaters. And so too can a case study deliver its messages in various formats, and through various venues. Let's start by looking at how case studies have traditionally been used. In format they're usually one sheet of paper printed in color on both sides. That makes them easy to hand out at trade shows or to put in packages. They become part of a business's marketing collateral, which also includes such things as press releases, price sheets and technical specifications. Such marketing collateral went online as businesses launched their first websites. Now, the easiest way to put case studies online is just to upload the PDF files. But that's not really optimal, because visitors have to download the file and possibly zoom in to read the text. Also, PDFs aren't as…
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