From the course: Business Fundamentals for Customer Success Managers
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How businesses work: Strategy formulation
From the course: Business Fundamentals for Customer Success Managers
How businesses work: Strategy formulation
(upbeat music) - As we have seen, change constantly occurs in the form of external and internal drivers. And these drivers are constantly pushing the business in all sorts of directions. Not unlike a ship that is left adrift in whatever direction the winds the waves and the tides of the sea happen to take it in. Left to itself therefore, the business will at best drift around without purpose or direction, and at worst will soon found out and be overcome by its competitors. Hence of course, the need for strong leadership. The most basic and primary duty of a senior leadership team, is to set the direction in which the company should be headed and this is done first by formulating the vision for where the company needs to end up as a long term target or goal, and then to create strategies to overcome negative influences, take advantage of positive influences and arrive at that destination as quickly and as efficiently…
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