From the course: How Blockchains Will Change Business
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How will blockchains change what a customer expects?
From the course: How Blockchains Will Change Business
How will blockchains change what a customer expects?
- Our world has become digital-centric and the companies that know how to use technology to give their customers better products and experiences are increasingly the most successful. Look at how technology transformed who wins in retail. Leaders gave us seamless mobile experiences, let us post and read reviews, chat with support used AI to power recommendations engines. And over time, this set a new standard that we not only expect when we shop, but it spilled over into other areas like when we bank or even look for a job. Those companies who can meet our expectations as they evolve, tend to pull ahead. And now we have a new technology, blockchains. That will lead to more competitive pressure. Over time, you'll need to think what you are offering customers and potentially even your business model. That pressure takes a lot of forms, but there are two key areas that I'm going to advise you to keep an eye out for. One,…
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