In this video, learn how blockchains, once more broadly adopted and integrated, could shift customer expectations. If people could have predicted how the internet would change customer expectations in its early days, you would be better equipped to spot change as it happened—it's important to understand early how blockchains can also change customer expectations.
- Our world has become digital-centric … and the companies that know how to use technology … to give their customers better products and experiences … are increasingly the most successful. … Look at how technology transformed who wins in retail. … Leaders gave us seamless mobile experiences, … let us post and read reviews, … chat with support used AI to power recommendations engines. … And over time, this set a new standard … that we not only expect when we shop, … but it spilled over into other areas … like when we bank or even look for a job. … Those companies who can meet … our expectations as they evolve, … tend to pull ahead. … And now we have a new technology, blockchains. … That will lead to more competitive pressure. … Over time, you'll need to think … what you are offering customers … and potentially even your business model. … That pressure takes a lot of forms, … but there are two key areas … that I'm going to advise you to keep an eye out for. … One, if you're a middleman, …
Alison begins by explaining what blockchains accomplish, how they make it safer for everyone to work together, and where they do—and do not—deliver value. Then, she details the new tools that blockchains offer business, including how they can help you discern what's real from what's false in your digital world. Plus, learn how blockchains can impact different departments within your business, from finance to HR.