From the course: Product Management: Launching Your Product
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How to balance speed and quality
From the course: Product Management: Launching Your Product
How to balance speed and quality
- "If you aren't embarrassed by the first version "of your product, you shipped too late." A quote coined by author, venture capitalist, and cofounder of LinkedIn, Reid Hoffman, someone that knows a thing or two about successful product launches. I love this quote because it highlights the importance of speed in a product launch. We should aim to launch fast and get our product into the hands of our customers as quickly as possible. But launching quickly is not to be done at the expense of cutting corners or being hasty. The goal is to find the right balance of faster launches without sacrificing quality. To set your product launch timeline, follow these two important rules. First, prioritize strategically. When creating your timeline, concentrate on the specific tasks and projects that will have the biggest impact on your company's goals. Let's say you work at Leica, a camera company, and you're launching a new camera-carrying bag. One company goal may be to increase the average…
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