From the course: Job Interview Tips for Marketing Managers

How to approach this question

From the course: Job Interview Tips for Marketing Managers

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How to approach this question

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- It may seem like a straightforward question at first glance, but in reality, this is one of the most common moments where candidates fall short. Practicing how you might respond can be the difference between an authentic, articulate answer and a forced, overly broad one that feels too nonchalant. To answer this question well, you'll want to craft an honest answer that aligns with your interests and experience. This way, your response will be a lot more natural, which is always a good thing in an interview. Interviewers ask this question to not only understand why a candidate wants to work there, but how their experience aligns with the company and its objectives. Start your answer by matching your interests to the job requirements. Like if math is your strong suit, then I'd bring up the parts of the role like campaign reporting, where the skill would be most useful. Review the job description ahead of time and seeing which parts of the role align nicely with what interests you as a marketer. Next, highlight how past experiences with marketing have led you to this point in your career and have particularly prepared you for this role. You basically want to share a short story of how this is the logical next step in your career. It's an opportunity to provide evidence as to why you're a qualified candidate. Wrap up your answer by showing versus telling them that you're the right match. The best way to do that is recommending how you'd improve their marketing, making sure to connect your feedback to the interests and experiences you mentioned earlier. Smoothly navigating these three aspects of your answer is a chance to show the interviewer that you're truly interested in working at their company.

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