How to Innovate and Stay Relevant in Times of Change and Uncertainty

(upbeat music) - When businesses find themselves affected by a time of dramatic change, there are two main ways of dealing with it. The most common way is to batten down the hatches and to cut costs just to try and get through it. The other way is to try to spend your way out of it by investing more heavily in promotional activity. However, the best option appears to be a blended approach, and that is one of the things that we will be exploring in this course. Hi, I'm Dave Birss. I'm an author who has written several books on innovation and creativity, and I'm obsessed with what it is that makes some organizations better at innovating than others. I'll be sharing the attitudes, processes, and resources you'll need to innovate successfully in a time of change. I'll talk about how to be an innovation leader getting the best ideas out of groups of people, and I'll explain how to improve your ideas, to prototype them, and to launch them. If you want your business to come out of a period of change stronger, don't go anywhere. This course has been created especially for you.