This course was created by Pete Mockaitis of How to Be Awesome at Your Job. We are pleased to offer this training in our library.
Skill Level Beginner
- [Narrator] This is an audio course, no need to watch, just listen. Welcome to the latest addition to LinkedIn learning. Podcasts, we've curated some of the best business podcasts and made them even easier to listen to. Each episode is split into sections. Use the links in the contents area to skip to whichever section you like. We're always looking for new ways to help you learn and we'd appreciate your feedback, thanks for listening. - [Man] You are talking a lot these days about building stronger customer connections in the digital age, could you lay it on us. What are some of the benefits associated with to face connections and this old school stuff when technology is run of the show it seems, in most of our communications? - [Man 2] Well yeah, it's back to the future toady. It's ironic that the disrupter today in business, is good old fashioned relationships. And there's a seismic shift happening in the world today, with all the benefits technology's bringing us, it's coming at a significant cost and that cost is human relationships. Which is vital to customer loyalty, employee satisfaction and just overall happiness, personally and professionally. And today's illiterate are those who have an inability to make a meaningful connection. And so the best companies are competing in the relationship economy, where the primary currency is the emotional connections made with customers, employee and venters, that make your brand the brand that people can't live without. And ultimately help you make price irrelevant. - [Man] Okay, well that sounds great. So could you share with us some of the most, I guess, hard hitting research data studies, associated with observations of this phenomenon. Yeah, well five, year 2025, there'll be more machines in the workforce than robots. And artificial intelligence will be capable of doing every job that we're currently doing. From lawyers, to judges, to driving to construction. So, it literally is doing everything and you'll never have to see another human being I guess, if you choose, as long as you live. - [Man 2] So the prediction is, by 2025, machines will be doing every job that humans are doing, although I imagine they'll be doing many of them poorly, based on what I'm seeing these days. - [Man] Yeah, and not every job, but capable of doing every job. And more machines will be in the workforce than human beings. - [Man 2] All right, how about that? So tell us, how does the human connection help in that context? - [Man] Well, as a result of living in the touch screen age, and the touch screen age is not generational specific. We have grandparents using devices and we have five year olds using iPads. But as a result, our social skills, our people skills, are at an all time low and this is causing many negative side effects. There's a term called digital dementia, where doctors have done brain scans of heavy users of digital devices, and they look similar to patients who've sustained brain injuries. So we're relationship disadvantaged today and the leaders out there of businesses, need to understand that it's our problem to fix. We can't skip this generation. And so the companies that the pendulum has swung so far over to high tech, low touch, or no touch. People, consumers, you, me, we're starving to be recognized as a person with a name. And technology's not the enemy. Using it to eliminate human experience is. So companies, the best companies, are finding ways to marry the digital with the human interaction. That allows technology to do the most basic necessities, allowing, freeing up your employees to do what's most important, it's building the customer loyalty that is long term sustainability for the business.