Hiring PR before you're ready can be detrimental to your reputation as well as your business. In this video, learn how to determine what needs to be in place for you to hire and see success.
- I once had a company approach me … that was so excited to hire PR. … They couldn't wait to get going. … We sat down to have a conversation … about what the strategy would look like, … but we didn't get very far. … The conversation went something like this. … So tell me what you're looking to achieve with PR. … Well, we want to be famous! … Think about it. … What exactly does that mean? … It's pretty vague. … The reason that this example is powerful … is because like any other business strategy, … there has to be an objective. … There has to be a why to what you're doing. … And if you don't have a why, … you might not be ready for PR. … Think about if you opened up your refrigerator … to cook dinner but you had no idea … what you were going to make. … How would you know what to pull out? … I don't want you to make the mistake of hiring PR … if you're not ready. … By flying by the seat of your pants, … you're not able to put together a proper strategy. … You risk looking silly and unprepared. …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords