From the course: How Leaders Can Motivate Others by Creating Meaning
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Helping your company or team find purpose
From the course: How Leaders Can Motivate Others by Creating Meaning
Helping your company or team find purpose
- The idea of creating a sense of purpose for your team or entire company is daunting enough. Let alone getting employees to actually embrace and be motivated by that purpose. But it's something you absolutely can accomplish by following what I call, the purpose pyramid. A process that helps you create deeply motivating purpose at the company or team level that everyone will get behind. There's five steps, captured in the acronym, DRIVE. Let's cover them. The first step is to discover your team's purpose. And I say discover, not invent it because it likely already exists. Do that by asking your team, why it does what it does? In other words, for what inspiring, higher order reason and ask, who does the team serve? Thinking of a team's target audience and how to serve them is a great source of inspiration for crafting a purpose. With answers to these question as fodder, create a one sentence purpose statement. You…
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