From the course: Cold Calling: Overcoming Sales Objections

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Help them help you

Help them help you

From the course: Cold Calling: Overcoming Sales Objections

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Help them help you

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- So one of the best ways past the priority objection is to say help me help you. As I mentioned at the start, this is often a time or headspace related issue. So these people need help. You've interrupted their day, make it as easy as possible for them. Most people are time poor and their brains are busy elsewhere, so you need to make sure you make it as easy as possible by doing things like giving them digestible marketing materials that have no jargon at all and is easy to read. Maybe you also give them a very concise description of where the value comes from from your product or even make a video that they can share around their business or send to their boss. And then whatever you do after all of that, make sure you follow up with a call to make sure you can clarify any questions that may have come up or overcome any objections that they may have.

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