From the course: Sales Management. Simplified. (Blinkist Summary)

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Healthy sales culture

Healthy sales culture

- [Narrator] Blink number five. A healthy sales culture starts at the executive and managerial levels. Managing a sales team, isn't rocket science. In fact, you can divide the job into three simple categories: sales leadership and culture, talent management and sales process. Let's look at the first category in this blink. Improving the culture of your workplace is a great way to improve lackluster performance and doing so always starts at the top and then trickles down. For a good example of what a winning sales culture looks like, the author points to his early career when he worked for a company led by a CEO and CFO who both highly respected the sales department. Along with a proactive sales manager, they created an energized sales culture rooted in healthy competition and comradery. Performance-based compensation was offered as a highly motivating incentive, and all sales reports were publicly available as a way…

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