Do you sell a product or an outcome? In this video, learn how to gear your product toward a positive consumer outcome.
- [Instructor] Think number one. … Any business eager to grow in today's marketplace … must heed certain digital imperatives. … Let's say you want to hang up a piece of art … in your living room, you could buy a drill … and all the materials to do it yourself. … If you're handy, that might be the way to go, … but it could also be time consuming and expensive. … A better alternative might be to hire a company … that already has all the materials … and promises to hang your new painting … quickly and perfectly. … These types of companies represent the future. … Rather than selling products, they sell outcomes. … This move from selling products like hammers and nails … to selling services and outcomes … hasn't been easy for many legacy businesses … used to doing things as they've always been done. … These businesses need to consider … certain digital imperatives if they're to experience growth … and prosperity in the years ahead. … The first of these imperatives is the need … to transform the core of your company …
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