You can have the most newsworthy media story, but if your timing is off, you run the risk of not getting reporters to listen to you. In this video, learn how to properly time your announcements to get maximum media exposure.
- A few years back, … I got hired by a company to help them tell … an amazing story to the press. … It was a story that I knew would get headline coverage, … and it had all the right pieces. … Big investors, proprietary technology, … customer testimonials, a first-to-market angle. … It was truly something that was going … to revolutionize the space. … We had curated the most targeted media list, … did our research on every single reporter … to make sure they were relevant, … and tailored every single pitch. … Our press kit was up-to-date … and our executives were media-trained and ready to go. … But before I tell you more, … it's important that you don't make the mistake that we did … of choosing poor timing. … Back to the story. … You can imagine our surprise … when our press release crossed the wire, … our media pitches went out, and we heard … (crickets chirping) … nothing. … Crickets. … It wasn't long before we realized that we made a huge mess. … We were so in the weeds with getting our announcement right …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords