From the course: Selling with Authenticity
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Handling rejection in sales
(upbeat piano music) (click) - I remember when I first started in sales and the rejections felt so personal to me. Because I worked for a college newspaper, I believed in what I was selling, I just couldn't even believe that people wouldn't buy it. - (laughing) Right? - And I thought "oh my gosh, what have I done wrong? I meet rejection, like 25% of the people are not buying from me." - When rejection happens, what's helpful is to go look at the process and look at your close rate. You always know you're not going to have a 100% perfect close rate. You have to recognize that each person that says no to you is opening the door for a yes. - Yeah, and I remember when you started, that was really important for you to understand. - I repeat it to myself daily. - Yeah but I think one of the other things is when you look across your sales process one of the things that we help clients with is we've helped a lot of people dramatically increase their win rate. And one of the things that we do…
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