Actress and entrepreneur Gwyneth Paltrow, GOOP founder and COO, talks about how GOOP is an idea company and the balance of operating on a combination of instinct and collaboration.
(calm electronic music)…- How do you know when to take outside ideas?…What to adopt and what to push back on?…- You know we're very collaborative at Goop.…I love to hear everybody's ideas.…You know we are fundamentally an ideas company.…So I try to surround myself with incredibly creative…men and women, mostly women but...…Who inspire me and galvanize the process.…And I think internally we get to a place…that's good that I always feel good about.…
I really operate heavily on instinct.…But I also like to ask advice.…You know there are people in the world…who are way way way way smarter than I am.…And that have been doing their jobs…for way longer and I have access…to a lot of those people so I ask a lot of questions.…- Have you gotten to a point where someone has said,…Goop should do x and you think well,…that's not what I would want to do.…- People do that all the time and have historically done…that all the time, especially before…we crystallized really what it is we're doing.…
And you know when it was just this…
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