From the course: Business Development: Strategic Planning (2019)

Grow your business through strategic planning

From the course: Business Development: Strategic Planning (2019)

Start my 1-month free trial

Grow your business through strategic planning

“

- If you want to develop business, you basically have two choices. You can work as hard as possible, chase every idea you can think of or you can slow down, get clear about what you want and design a strong plan to help you get there. Both choices usually result in some level of business growth. It's just that the latter ensures you develop more business far faster and waste less time and resources doing it. That is the value of strategic planning when it comes to business development. A strategic plan is where it all begins, but far too often, strategic planning is the one piece of business development that gets overlooked. It's a lesson that I learned, unfortunately, the hard way. When I began my career in business development, I did so because I loved the idea of being out at events, making calls, learning about customers, the fun part of business development. The whole idea of sitting down and writing a plan seemed unnecessary and a waste of time. But by the end of first quarter, despite having made the most calls and written the most proposals, I found myself finishing dead last on a business development team. I not only didn't hit my goals, but I sat there watching as all my team members, who had written and used their strategic plans, achieve their goals, then blow right past them. I learned my lesson. To be successful in business development, you need a strategy. A clear path about not only what you want to achieve, but how you will get there. You need to define your goal, clarify your target and get clear on the actions you will take to get there. So let me help you skip this mistake and get right down to work in a smarter and more strategic way. Are you ready to make your business development role even more strategic? Join me. Meredith Powell in my LinkedIn Learning Course on using strategic planning to develop your business. Let's get started.

Contents