From the course: Cold-Calling Directors and Executives
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Green personalities
From the course: Cold-Calling Directors and Executives
Green personalities
- So green personalities are least commonly business leaders, but they should never be underestimated as they are out there and they're very trust orientated, so you can burn a bridge very early on. Green personalities are introverted and not detail-focused. They're focused on relationships, trust, and whether or not they like the person selling to them. The people buy from people saying has never been more true than when you're dealing with a green personality. So if you were to be selling them a car, it's that they're getting a good deal and whether or not they trust the salesman selling them the car. These business leaders usually take more time to sell to, but once they trust you they'll be helping you win the deal, they'll refer you to others, and they'll keep returning for even more business. The way you sell to them is by befriending them, getting them to open up about their pains, and then you show, not tell, them…
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