Skill Level Intermediate
- [Narrator] Jim Collins, Good to Great. Blink number one. Good to great companies can teach others how to make the same leap. Jim Collins' previous bestseller, Built to Last, explains how great companies sustain high performance and stay great. Most companies however are not great, hence the more burning question: How do companies go from good to great? What do they do differently from their competitors who stay mediocre at best? To answer these questions, Jim Collins and his research teams studied three groups of public US companies in a five-year project: Good to great companies which have been performing at or below the average stock market performance for 15 years before making a transition to greatness, in other words, generating cumulative returns of at least three times the general stock market over the next 15 years, direct comparison companies which remained mediocre or dwindled, although they had roughly the same possibilities as the good to great companies during the time of transition, unsustained comparison companies, which made a short-lived transition from good to great but slid back to performing at a level substantially below the stock market average after they rise.
Over the course of their research, Collins and his team examined over 6000 press articles and 2000 pages of executive interviews. The goal was to discover what the good to great companies had done differently, and thus help other companies make the same leap.