From the course: Building Creative Organizations
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Giving feedback for growth
From the course: Building Creative Organizations
Giving feedback for growth
- Ed Catmull, cofounder of Pixar Animation Studios, a company that has reshaped and dominated their industry, says, "Telling the truth is difficult, "but inside a creative company, "it is the only way to ensure excellence." A creative organization is characterized by the free flow of ideas and feedback. And yet, most of us view feedback with trepidation, experiencing it as judgmental or negative. To fuel the kind of creative environment that Catmull built at Pixar, we must offer our ideas and feedback in a way that helps others learn and grow rather than resist or shut down. Feedback needs to be timely and focused on ideas and behaviors, not personality or character. It is not an annual or semiannual event. It is the dynamic sharing of one's perspective in the flow of events, specific to an idea or behavior and delivered in a timely fashion. High quality feedback uses the Situation-Behavior-Impact model or SBI for…
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