From the course: Using Video to Convey Your Passion and Personality
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Give away information
From the course: Using Video to Convey Your Passion and Personality
Give away information
- The information provided should be useful, generally unknown, and offered without obligation. This turns into social currency, giving people something that they can use or share that makes them look or feel good. In our YouTube videos, we don't just say, "Buy our tools," or "Check out what's doing well and doing good "in the world of sustainable lifestyle." No, instead we're offering information about what is really taking place in the industry. What are the experts talking about, and what insider tips can they give to our viewers? Now, next up you want to utilize YouTube thumbnails because that's the first thing that anybody sees. You know, I see a lot of companies making the mistake of not utilizing custom YouTube thumbnails and using the pre-filed ones instead. It's not good. Generally, that's just YouTube choosing a file and putting that on the front. So, instead either curate a image that represents what it is that…
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