From the course: Using Video to Convey Your Passion and Personality
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Getting started
From the course: Using Video to Convey Your Passion and Personality
Getting started
- As we've said throughout this course, if you aren't creating video you're likely falling behind. For most videos the more simple and raw it is the more authentic the content seems, and that's what really matters to your audience. Better yet, video production is more cost effective than ever. You can shoot in high quality, 4K video with your smartphone. Honestly, I do it all the time. So video is cheaper and easier than ever, but between camera equipment, to lighting, to editing software the topic of video marketing can still seem pretty complicated. So how do you get started? Well, find a team that believes in you and your brand and your story. If you're on a strict budget, like most of us, offer some kinds of incentives that would really make it worth their while, credits, experience, exposure. Build a team that will help you build your content. The average person spends more time watching videos online than…
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