When you get a reporter's name wrong, you lose all trust with that journalist. In this video, learn how to avoid using the wrong names when conducting outreach.
- Early in my career as a PR professional … I was assigned a client to get media coverage for. … I wrote the press release, the pitch, … and created my media list with all the reporters … that I wanted to target. … I sent them all out … and over the next day I realized … that I made an honest, but huge mistake. … I got a few responses that said, … "If you can't even get my name right, … "why should I respond to you?" … Or, "Sorry, was this meant to go to Mike instead?" … Turns out that the template I was using was one line off. … So the reporters' email correlated to the wrong name. … So every single email I sent out … had the reporter's name wrong. … It was incredibly embarrassing … and well, let's just say I didn't have much success … getting my story picked up. … So for you, I want you to avoid the common mistake … of getting a reporter's name wrong. … I know this sounds so obvious and simple, right? … But it is arguably one of the number one mistakes … that people make when emailing reporters. …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords