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Skill Level Beginner
- Welcome, this is the start of your media journey, and I'm Nicole Dunn. I want to welcome you to that journey because it starts today. We're going to be talking about an easy six-step formula to landing free earned online and in-magazine placements. I know what you're thinking. You're thinking, "Nicole, I don't even know a single reporter or journalist. So how am I going to land placements?" Well, hundreds of experts have used this formula. They've emailed me, they've sent me thank you cards and flowers saying how amazing it was when they realized just how easy it was to actually reach out to media and garner placements for themselves, for their brand, also for their expertise, for their book, and so on. And so you can do that, too, now. I know you're still thinking, "Is it possible for someone like me to land a feature story or an expert mentioned in the 'LA Times,' 'The Washington Post,' 'The New York Times'?" Yes, it is. "Is it possible for me to get an online placement in places like 'mindbodygreen,' 'Health,' 'Well+Good,' 'Forbes,' 'Entrepreneur'?" Yes, it is. But you have to have due diligence. You have to have patience and you have to get savvy with your ideas so that you're going to present them to the media. You have to think like an editor, journalist, or reporter and you will get placed.