From the course: Becoming a Product Manager: A Complete Guide
Unlock the full course today
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Get relevant experience
From the course: Becoming a Product Manager: A Complete Guide
Get relevant experience
- Hey everyone. So this is a section all about preparing for a job in product management in order to maximize your chances at getting a job. There's one big problem that's also kind of a benefit about being a product manager. The problem is that it's pretty hard to get the job at first because it requires prior experience, but on the positive side, once you have that sort of experience or you've done it at least once, you have a lot of career security because everyone else has trouble getting that experience, so it's really easy to switch jobs and get promoted and that sort of thing. There's also just a low number of really qualified product managers out there, and the demand for them is really increasing lately. Unlike programming and computer science, there's no way to major in product management in college and say that you have prior experience from that. So how can you best position yourself to get the first…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.
Contents
-
-
What is a product manager?3m 17s
-
What is a product?2m 54s
-
Three different types of product manager roles4m 11s
-
How to think about the type of PM you want to be3m 35s
-
Product vs. Project management6m 41s
-
A day in the life4m 27s
-
Why product management is awesome1m 51s
-
Hooray for free stuff1m 54s
-
-
-
The four major phases of the product lifecycle3m 4s
-
Product lifecycle phases: Real-world examples4m 6s
-
Product development process3m 18s
-
Getting deeper into the product development process3m 53s
-
What is Lean Product Development?1m 55s
-
What is Agile?1m 37s
-
What is Scrum and how does it work?4m 17s
-
What is Kanban and how does it work?2m 46s
-
What is Waterfall development?1m 12s
-
Real-world examples of Waterfall and Agile4m 26s
-
-
-
Market research: Sizing the market4m 4s
-
Introduction to finding competitors3m 4s
-
Find competitors as a product manager12m 18s
-
Direct, indirect, and potential competitors and their impact7m 27s
-
The five criteria for understanding competitors6m 1s
-
The last three criteria for understanding competitors5m 35s
-
Monitor competitors11m 3s
-
What is a feature table?2m 3s
-
Put together a feature table6m 3s
-
Practice building a feature table8m 13s
-
What do we ultimately care about as a product manager?1m 33s
-
-
-
What is customer development?6m 9s
-
The four types of interviews10m 22s
-
Key differences in customer development2m 36s
-
Who you should talk to9m 56s
-
Find interviewees externally11m 37s
-
Find interviewees internally9m 19s
-
How to get them to talk9m 19s
-
Practice writing emails9m 15s
-
How to run a customer interview correctly8m 22s
-
Good questions, bad questions7m 6s
-
Build user personas off your interviews3m 28s
-
Real-world examples of user persona1m 40s
-
The product manager and the data diet4m 25s
-
-
-
What is an MVP?6m 37s
-
How do product managers think about MVPs?6m 46s
-
Seven steps to running an MVP experiment4m 11s
-
Identify your assumptions7m 17s
-
Follow along: Identify the assumption for Zirx6m 51s
-
Find the riskiest assumption of them all5m 52s
-
Make decisions: The risk/difficulty square5m 57s
-
What is a hypothesis?3m 41s
-
Put together a hypothesis7m 56s
-
Follow along: Identify Zirx's hypothesis4m 14s
-
What's a minimum criterion for success?8m 24s
-
Create a formula for your MCS8m 18s
-
Optional: Make the calculation for startups3m 18s
-
MVP techniques: Emails, shadows, 404, and coming soon8m 39s
-
More MVP techniques: Explainer, fake landing page, and pitch experiments7m 29s
-
Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz6m 33s
-
Email based MVPs3m 27s
-
Shadow buttons2m 31s
-
404 and coming soon MVPs3m 42s
-
Explainer videos5m 22s
-
Piecemeal MVPs4m 35s
-
Concierge service MVPs4m 20s
-
Optional: How do big companies think about MVP experiments?5m 4s
-
Evaluating results and learning from them4m 40s
-
-
-
Introduction to metrics7m 9s
-
Real-life examples of metrics7m 31s
-
Metrics of all kinds14m 46s
-
How to pick good metrics11m 36s
-
Using the HEART metrics framework: Part 110m 4s
-
Using the HEART metrics framework: Part 211m 24s
-
Using the AARRR (Pirate) metrics framework5m 58s
-
Tracking your metrics in practice4m 54s
-