From the course: Switching Your Career
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Get to know the market
- This may come a surprise, the job search isn't actually about you. Once you figure out your target, the job search becomes about your audience, specifically the value you bring to solving their most pressing problems. You'll have a small window to grab a hiring manager's attention, particularly if they're skeptical about you as a switcher. So as you plan your search strategy, it's to your benefit to learn as much as you can about the market and use that to your advantage starting with supply and demand. Some fields are inherently more competitive than others. This can be due to a shrinking market, the tendency to hire from traditional backgrounds, or because they're highly sought after roles. This will impact your timeline and possibly your strategy. If you're targeting a very tough market, consider a stepping stone switch instead of a direct switch. Next, learn the culture. Every market has its own lingo, traditions, unwritten rules, and history. If you take time to immerse…
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