From the course: Growth Marketing Foundations
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Generating ideas and team communication
From the course: Growth Marketing Foundations
Generating ideas and team communication
- We need ideas for growth, and lots of them. But it's easy to think that brainstorming is simply the act of sitting down and thinking of ideas, but that's hardly the case. Brainstorming is effective because it involves laying down a set of ground rules and leveraging methods that better tap into the mind's ability to solve problems. Brainstorming encourages people to break free from routine and disrupt preexisting patterns of thinking. Each week, you'll want to sit down with your team to capture ideas, and each person on the team is responsible for having access to the North star metric, OKRs, the lean canvas, and the growth levers you're focusing on. it's up to each team member to be autonomous in familiarizing themselves with the areas of the business you're trying to improve. Now, ideas don't always have to come in a team meeting. Unstructured sessions work just as well, and you can encourage capturing ideas in a…
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