From the course: Crisis Communication
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Gathering proactive statements
- Even when you're not in crisis, many audiences want fast access to factual information about your organization, and chances are your company has already developed a number of pre-approved, proactive statements about your organization to use when you're not in crisis. You'll draw heavily from previously published facts in order to speed your response time and to present a consistent message. Let's take a look at four key areas where you're most likely to find pre-approved, proactive statements that have already been either published by your organization or read by many audiences. First, look online. Does your organization have an About page, a Frequently Asked Questions page or a Press page? Usually these webpages provide an overview of the company's reason for existence, product information, company history, or other key facts and figures. In a time of crisis, your many audiences may visit your website. Review these organizational webpages on a frequent and regular basis to make…
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