Even when you're not in crisis, many audiences want fast access to factual information about your organization. Chances are, your company has already developed a number of pre-approved proactive statements about your organization to use when you're not in crisis. In this video, learn how to list the proactive statements you may need, including boilerplates, fact sheets, and other templates to use in case of a crisis.
- Even when you're not in crisis, … many audiences want fast access … to factual information about your organization, … and chances are your company has already developed … a number of pre-approved, proactive statements … about your organization to use when you're not in crisis. … You'll draw heavily from previously published facts … in order to speed your response time … and to present a consistent message. … Let's take a look at four key areas where you're most likely … to find pre-approved, proactive statements … that have already been either published by your organization … or read by many audiences. … First, look online. … a Frequently Asked Questions page or a Press page? … Usually these webpages provide an overview … of the company's reason for existence, … product information, company history, … or other key facts and figures. … In a time of crisis, … your many audiences may visit your website. … Review these organizational webpages … that all of the facts are up to date. … Further, review the tone of these pages. …
- Define crisis.
- Explain how to respond quickly and confidently.
- Identify different audiences in crisis.
- Assess technical and physical resources.
- Describe how to establish a chain of command.
- Develop hold statements.
- Identify how to avoid common crisis response mistakes.
- Review your crisis communication response.