It's essential to apply the information and examples presented in this course. After watching this video, you will be able to create a plan to implement strategies to strengthen your competitive advantages.
- Strategies that do not get acted upon … are not worth even the paper they were written on. … Competitive advantage, or lack thereof, … depends not on what you, even if you are the CEO, … want to do, but what all of the people … who make up the company actually do. … In order to increase the odds … that your strategies will be robust … and that they will lead to real action, … I propose the following guidelines. … Each year, put together two teams, … say a red team and a blue team. … The idea behind creating two teams … is to reduce the likelihood of group think, … to foster competition, … to generate a greater variety of options. … Each team should include people … who control critical resources, … those who have key information, … and those who will play a key role in implementation. … It's entirely okay if these criteria mean … that each team should include some people … who are not yet part of the top leadership of the company. … Working independently, ask each team … to utilize the ideas and the scores …
Skill Level Intermediate
Q: This course was updated on 08/19/2015. What changed?
A: Due to member demand, we've added three movies to take you even further into competitive strategy: Competing through disruption, Managing complementors, and Understanding industry dynamics