From the course: Sales Gamification
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Framing a sales-related business outcome
From the course: Sales Gamification
Framing a sales-related business outcome
- One of the most critical elements of gamifying your sales process is to start with the end in mind. You must know your desired outcomes prior to implementation. This might seem like common sense advice, but I've seen too many organizations rush into gamification because it's a fad or because someone read an article or saw a speaker and suddenly they had to have gamification. A better genesis for a gamification initiative is to identify issues, problems, or obstacles in your sales process and then determine if gamification is the appropriate solution. Start with the problem and then apply the solution. Identify business outcomes that are not being met and dissect those outcomes to determine the root cause. Check to see why sales are not being landed. Is it because of a lack of knowledge or expertise by the sales professionals? Or a lack of follow-up or not adhering to the sales process? Maybe poor sales are a lack of understanding of how the product benefits the customer. Perhaps the…
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