From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)

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Four traits of a blue ocean strategist

Four traits of a blue ocean strategist

From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)

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Four traits of a blue ocean strategist

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- [Woman] Blink number three. Four traits guide the especially powerful perspective of a Blue Ocean strategist. Alright, now that you know the basics of how markets are created, you're ready to find your own blue ocean. The first step in doing so is to adopt a mindset with seriously broad horizons. For instance, consider the UK charity, Comic Relief. The charity industry is a prime example of a red ocean. There are 600 cancer charities in London alone. Nonetheless, Comic Relief instituted a blue ocean shift by fundamentally re-conceptualizing the industry. Ever other year since the 1980s, the charity has held a red nose day in which people do all manner of funny things to solicit donations. For example, a CEO might hold a business meeting with a red ball stuck on his nose like a clown would wear. These red nose days have been a massive success and in 2017, they raised 73 million pounds. But this invites the question,…

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