For every function, every business unit, or even the whole company, corporate leaders must decide which of the four models of global organization to adopt. Learn about the four options: global centralization, multiple global hubs, a federation of local units within a tightly coordinated network, and a federation of local units, where there is no attempt to coordinate the decisions and actions of the various units.
- Whether a company operates in five countries or 50,…corporate leaders must decide…how best to organize various functional activities,…such as research and development, manufacturing,…marketing, sales, after sales services, and so forth.…Without the right organization,…the company may fail to realize…potential economies of scale…or fail to adopt to local market conditions as necessary.…
For each functional activity,…the main question pertains to whether or not…the activity should be concentrated in one location,…or dispersed across several locations…and if so, how many and where?…A related question is about how tightly to coordinate…these activities which are dispersed…across multiple locations.…The right answer almost always varies…across different functional activities.…
Often, it also varies across industries.…For every functional activity,…corporate leaders must choose one of four models.…The first option is complete centralization in one location.…As an example, take the development…of the operating system software for Apple's iPhones.…
- Identify the benefits and challenges of globalization.
- Determine how to connect with each local market.
- Explore relevant tips for managing global teams across cultures.
- Examine way to manage and share knowledge across the globe.
- Recognize how to build a company’s brand as a global employer.
- Outline helpful tips on the best ways to manage an expatriate’s assignment.
- Explore the fundamentals of establishing a one-company culture across the globe.
- Determine how to cultivate a global mindset.