From the course: Developing Executive Presence

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Four factors of executive presence

Four factors of executive presence

From the course: Developing Executive Presence

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Four factors of executive presence

- The whole is greater than the sum of its parts. That's true about the four factors that drive executive presence. When they all work well, they all work together, but to understand them better, to use them better, to zero in on where you can make your most valuable improvements, we need to split them up and look at each factor one by one, but before we do and to remind ourselves how strength of presence multiplies when all four factors align, let's tie together what we've covered so far by adding a few more insights to our first example. Nelson Mandela loses the first presidential debate to F. W. de Klerk, and at that moment of significant potential public embarrassment, frustration, and loss of confidence, he immediately turns it around by reaching out to de Klerk and saying for the whole country and the whole world to hear, "Thank you for being a true son of Africa." First factor: the foundation, passion. It was Mandela's passion for positive change that was the foundation for his…

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