When following up with a reporter via email, there is a right and wrong way to do it to get a response. In this video, learn about the appropriate ways to conduct email follow-up.
- I don't know about you, … but if your inbox is anything like mine, … it is exhaustive and full. … I'm definitely not one of those people … that hits inbox zero at the end of my day, … despite my best efforts. … And I'm just a normal professional. … Now consider a journalist who gets upwards … of 500 emails per day. … Talk about a full inbox. … I will never forget the first time a reporter called me out … for following up on an email pitch. … They were not happy. … And it wasn't because I followed up, … it was how I followed up. … I replied all to my previous pitch the very next day with, … "Just following up on this." … I was excited to get a response shortly thereafter … but it was not the response I was looking for. … The reporter said, "Please do not follow up, … "just to follow up. … "I have seen it unless you have something new to say … "I have 500 emails in my inbox, … "and I'm triaging." … I can understand now why my followup was obnoxious. … Imagine if you finally got through hundreds of emails …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords